Field Notes
Notes on storytelling, marketing, and everything in between.
Notes(05)
Shazer Llanera What a Morning Ride Taught Me About Building CommunityThe sky was still pink when we arrived at the studio. A few riders were already outside, helmets on, coffee in hand. Then a few more. Then a group. This summer, we spent our early mornings…
October 12, 2026Shazer Llanera The Back of House. The Story Brands Forget to TellToday, most of us will sit down at a table full of food. Very few of us will think about who made it. A few days before Thanksgiving, our team spent time inside a Toronto bakery…
October 10, 2026Shazer Llanera The Series Era: What Making All Creatives Taught Me About Brand StorytellingThis year, every platform started asking brands for the same thing. Episodes. Lately, it feels like every platform is nudging brands in the same direction. More and more brands are experimenting with episodic content…
July 15, 2026Shazer Llanera Cultural Resonance: How Timely Campaigns Can Build Stronger Brand ConnectionsBefore launching Studio Propel, I spent years in marketing creating weekly marketing campaigns. These campaigns were always tied to cultural moments, holidays, and relevant happenings. Rather than pushing constant product…
July 7, 2026Shazer Llanera The Future of Brand Content Isn't More Content. It's Better StoriesIn 2026, brands are no longer competing to create more content. They are competing to create stories that people remember. As content becomes easier to produce and attention becomes harder…
