Field Notes

Cultural Resonance: How Timely Campaigns Can Build Stronger Brand Connections
Cultural Resonance: How Timely Campaigns Can Build Stronger Brand Connections
|Shazer Llanera
Before launching Studio Propel, I spent years in marketing creating weekly marketing campaigns. These campaigns were always tied to cultural moments, holidays, and relevant happenings. Rather than pushing constant product... Read more...
The Future of Brand Content Isn’t More Content. It’s Better Stories
The Future of Brand Content Isn’t More Content. It’s Better Stories
|Shazer Llanera
In 2026, brands are no longer competing to create more content. They are competing to create stories that people remember. As content becomes easier to produce and attention becomes harder... Read more...