Morning Ride, an ÜNDA Movement brand film by Studio Propel
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ÜNDA Movement

Morning Ride

Format
Brand Film
Client
ÜNDA Movement
Creative Studio
Studio Propel
Year
2026

Morning Ride follows ÜNDA through a summer of their ÜNDA Ride, a group that meets before the city wakes up and rides out together. The sky turning pink over the store. A helmet tap, then the first pedal. Familiar faces next to new ones, finding their rhythm as the roads open up and the first climb comes into view. Somebody always pushes ahead, and everybody still makes it up the hill. On the way down, the group falls back into formation like it never left. It was never really about the distance or the hill. It’s about the friends who keep choosing to wake up early for each other, and the feeling of belonging somewhere before the day has even started.

Frames(09)
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